








Where is the Des Moines edition circulated?
Can I subscribe to Coffee News?
How often do you publish and where are you distributed?
What's the monthly contest all about?
How long has Coffee News been in existence?
Can restaurants advertise in Coffee News?
Why do you recommend that the ads run at least 13 weeks?
Can I change an ad now and then?
Q: Where is the Des Moines edition circulated?
A: Look for us everywhere from fine dining to fast food. 70% of our
locations are restaurants, delis, coffee houses, etc. Everywhere people
grab a bite to eat or enjoy a cup of coffee. The remaining 30% are
distributed to places where people are known to wait, such as oil and
lube change shops, train stations and doctors offices.
Q: Can I subscribe to Coffee News?
A: You cannot currently subscribe to Coffee News. It is a free
publication distributed primarily at restaurants, or any other places
where you might have some time to read while waiting.
Q: How often do you publish and where are you distributed?
A: New issues are distributed weekly to restaurants, delis, coffeehouses,
etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those
waiting for their meals or relaxing over a cup of coffee. (seen by
thousands of readers 3 meals a day!) With Coffee News, there is no
BAD news... only trivia, fun facts, local events, and other fun things
that draw attention (like the chance to win cash each month). To see
The locations where you can pick up a copy of Coffee News, visit the
Partners area of this web site.
Q: What's the monthly contest all about?
A: Each week, we hide a small "Coffee News Guy" icon in 5 of the ads. To enter the
contest, all you need to do is find the 5 Coffee News Guys in this week's issue of
Coffee News, complete the Contest Entry form on the back of that issue and mail it
in to the address on the form. The information you provide is for our use only. We
will NOT use it to send you junk mail and it will NEVER be sold or given to anyone
else -
Q: How long has Coffee News been in existence?
A: Coffee News was originally researched and founded by Jean Daum
in Winnipeg, Canada in 1988. It has grown to over 500 editions in
North America and 40 countries worldwide!
Q: Can restaurants advertise in Coffee News?
A: No. As a courtesy to all our restaurant and coffee shop partners in
Des Moines, we offer the protection that no business in the restaurant
industry will be allowed to advertise in Coffee News. Although most
restaurants would love to have an ad, they are disallowed automatically.
The reason -
have every McDonald's refusing to carry Coffee News. No restaurant
would welcome their competitor's efforts to take away their customers
right inside their own premises, so they would naturally kick them out
and Coffee News too. We do offer restaurants carrying Coffee News
a free location listing on our web site showing our readers where they
can pick up a free copy of Coffee News.
A: Ads in Coffee News are far less expensive than other print media.
This is done so small to mid-
advertise. You can advertise in Coffee News for as little as the cost
of a cup of coffee per day! So, unless another company in your
"category" of business is already advertising in the edition, it is open
to you. Remember all ads in Coffee News are “EXCLUSIVE”, meaning
we only allow one type of business in each edition, allowing our
advertisers to LOCK OUT their competition -
in print today.
Q: Why do you recommend that ads run for at least 13 weeks?
A: The key to all successful advertising is repetition. A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?
A: We offer you a lot of flexibility in how you choose to pay for your ad.
You may pay for the ad by cash, check or Visa/Mastercard. We will bill
you monthly, quarterly or even annually if you choose.
Q: Do I need to design the ad?
A: No... If you already have a camera-
well then that's great too because we'll work with you to create one.
The ad production fee normally runs $35.
Q: Can I change an ad now and then?
A: Yes, you can. There is never a charge for minor ad changes, which
may be e-











